What is directory link building?
Directory link building plays a massive role when it comes to Local SEO. When done correctly, your Google rankings will increase and gain traffic from platforms such as Four Square, Yell, and other hire authority business directories. Directory link building has evolved over the years. It’s no longer as easy to just put a website link into a business listing and gain traction. The business listing must now have relevant great content, photos, opening hours, address, and phone number that match your website information and any other online platform. When you start building backlinks, it’s important to make sure.
- The Content is well written and in context
- They should originate from relevant content and the website URL of the service, preferably from a similar or related category and niche.
- They are mixed up more frequently with the homepage, sub-pages, and contact pages.
- Use anchor text that includes long-tail keywords in an exact match and a diverse manner.
Directories submissions aren’t as powerful as links from other sources such as news articles, blogs, or business websites. They do play a huge role in local SEO when done correctly.
Build a healthy and diverse link profile
Search engines prioritise backlinks as much as quality content or any other valuable SEO technique. If you want to rank, backlinking should be a priority to become visible in search results. A diverse backlink profile consists of a variety of backlinks across different platforms, locations, and anchor texts. A diverse set of backlinks is important for SEO because it can impact a website's ranking on Google's search engine. Google looks at the quality and quantity of links to assess a website's authority and popularity to rank it higher.
Platforms: Building Backlinks from articles, blogs, news sites, social media, and other platforms.
Locations: Building Backlinks to different areas and locations on a website, such as a homepage, landing pages, forum, Q & A, and blog posts/
Anchor texts: Building Backlinks that use different types of anchor text, such as long tail keywords, exact match, or brand.
Creating a diverse backlink profile can help SEO campaigns improve your Google search engine rankings. When Google scans your website they always look at the quality and quantity of the link you created and if it has enough authority, trust, and popularity so you can rank high. This can also help your website if it gets penalised by Google as Google algorithms won’t be able to track the footprint.
Local guest posts
Local guest post link building is a powerful marketing tactic that involves creating and sharing articles or news on other websites in exchange for backlinks to your own website. By tapping into the audience and influence of established platforms, you can boost your brand's visibility, drive more traffic to your website, and increase your search engine ranking. Guest posts must be published to relevant, local businesses and provide great content for the backlink to be most powerful. These links will increase your brand visibility, and improve page authority, including your local search engine results. Guest posts published in an industry similar to your website with relevant content will increase your search engine results.
2nd Tier Link Building
A second-tier link plays a crucial role in boosting your website's visibility. It refers to a link from one web page to another, which links back to your website's primary backlinks. This linking strategy is a powerful way to improve authority on your website and gain search engine rankings. To increase 2nd tier links is to list your website on social bookmarking profiles, directories, and forums but the website needs a low spam score and high authority.
Social media profiles
Social media links are essential backlinks for driving visitors to a business's website and increasing traffic. Showcased as icons for popular platforms, they serve as powerful links for expanding brand reach and connecting with a wider audience. Social media profiles are a way to source backlinks, especially local backlinks. Optimising your social media platform on
- Apple Maps
- Google Business
Include your website, phone number, company name, and business address to help visitors understand your business location, establish authority, and generate interest. Our web design team will take full control of your directory link building needs to help boost your rankings.