Link Building

Welcome to the wonderful world of Link building. The world that is technical, full of myths and proven to build massive success to blow up your Google Rankings. But what exactly is Link building? A successful and effective link-building campaign will give you proven results to take your website to the top of search engine results. It is crucial in improving your website's visibility and authority. By obtaining high-quality backlinks from reputable websites, you can signal to search engines that your content is trustworthy and deserves a higher ranking. Before we provide you with our link-building packages, we need to understand exactly what link-building is. So, let’s explain exactly what it is before you decide on what service is suited to you and your business needs.

To be SEEN, we will walk you through the process of link building step by step. From understanding the importance of backlinks and choosing the right anchor text (visible, clickable text of a link), to implementing white hat link-building techniques and tracking your progress. Whether you're a beginner or an experienced SEO expert, our knowledge and strategies will help boost your website rankings and drive more organic traffic. Get ready to take your SEO game to the next level and start seeing results!

What is link building?

In a nutshell, link building is the most important part of SEO (search engine optimisation). It gets you to the top of Google, Bing, and any other search engine. To get to the top of Google, experts say that "content is king" this means the better content you write the better your website will rank. Link Building has also been proven to rank better with websites with great content just because they have more juicy powerful links combined with more traffic, so, what are links? In simple terms, links get you from A to B, so imagine you are at a train station. Do you want to go from Birmingham to London where millions of people have used this service before and can swear by it? or, would you get on a train that has never been used before and holds no trust? you would choose the train people swear by because it’s more trusted.

Now imagine if train station A is a website and train station B is a website and there’s a button that takes you from website A to website B. This is what a link is, as simple as that. For a link to be more powerful, website A needs to be high authority (Well known) and have a high trust score, this is like comparing a website like Amazon to Argos. You know Amazon is much better than Argos as a lot more people would be using Amazon compared to Argos, you would want a link from Amazon. I have put two screenshots of the domain authority and trust score of Amazon and the domain authority and trust score of Argos. This shows how powerful a link can be to build a good link-building campaign and strategy.

We want to aim for higher DA scores, low spam scores, and higher trust scores, anything that is zero can impact your website rankings and this is where many people go wrong. It’s best to have one good quality link rather than 1000 bad or mediocre links. As the saying goes 'less is more' and 'quality over quantity' the same goes for link building. But what types of links are there? There are two types of links and these are No-Follow and Do-Follow Links.

What are NoFollow links and DoFollow links?

It’s important to note, you may watch people online people say "DoFollow links" are much more important than NoFollow links". This is a myth, we need to mix up NoFollow and DoFollow links. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have NoFollow links, which experts say won’t give you any ranking power. This is true, but, how many customers do you get off Facebook, Twitter, and Instagram to your website? Social media helps to improve building website traffic, which is so important for SEO and link building. This not only brings visitors to your website, but it also brings in sales. How many sales have you had through Facebook, Instagram, or Twitter ads? I can imagine it’s more than the bad link you’ve purchased or considering purchasing! This is why you should spend your money wisely with a good quality link rather than thousands of bad links. This will cost you in the future with toxic links, bad SEO, and high spam scores. Our link-building packages will ensure none of your links are spam or toxic and will only benefit your business.

What is a NoFollow Link?

NoFollow links is a piece of code in your content that shows search engines to ignore that link. This means it will not impact or increase your search engine rankings. This being said, we must remember the importance of NoFollow Links as Facebook, Twitter, and Instagram are all NoFollow links but look at the value and importance of these links, they help drive traffic and potential sales to your website. If you want to know the technical aspect of a NoFollow and DoFollow tag, it’s just a piece of coding that says one has link power and the other has no link power.

What is a DoFollow Link?

A DoFollow link is a piece of coding that allows search engines to link your website or blog. The more DoFollow links you have to your website, the more likely your website will have a higher authority score. You want to avoid DoFollow links with a high spam score and low authority score.

In conclusion, it's important to think about the future of link building and understand the importance of link building. Google is already understanding and looking at our links and penalises us on toxic links, spam links, and links with no content.

Local Link Building

Local Link building is a technique to gain popularity by getting links with a similar local audience to your own from their websites. This technique is called SEO (search engine optimisation), by receiving links from local directories, businesses, publications, and bloggers. This will enhance your chances "To be" seen locally and help increase your local listing to improve your Google business on maps. If your goal is to be on top of Google Maps and to hold a presence on Bing and Google Places then we have a service just for this.

Backlink Packages

Backlinks are also referred to as inbound links, these are links from websites that are going to be pointing towards your website. The better the quality of the backlink, the more chance your website will rank higher on search engines like Google Bing, or Yahoo. We will acquire links from blogs, articles, websites, or any other category niche to your business.

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What are the advantages and disadvantages of Link Building?

There are many advantages and disadvantages when it comes to link building. In a world where there are a lot of techniques, myths, advantages, and disadvantages of getting your website found on search engines. Our link-building packages increase visibility, better return on investment, brand awareness, and lead generation.

Advantages of Link Building?

• Increase referral traffic - your website will be linked to hundreds of websites to reach more potential customers and sales
• Increase website visibility - with great content, you’re more likely to appear in top search results and be found on reputable sources that link back to your website
• Return of investment opportunities - if your business has product or service links from high authority websites, this can generate more revenue and more chance to earn money from those links.
• Increase score authority - the more links that are directed to your website from authority websites such as Forbes, Google, New York Times, Amazon, and Wikipedia will increase your authority score.
• Improve banding awareness - being found on a wide variety of websites and exposing your brand will be able to build a wider audience.
• New relationships - building links can establish new relationships whether it’s guest bloggers, influences, or businesses in your niche.
• Better bounce rates - Linking to quality content makes your customers more likely to be engaged on your website and more likely to take action.
• Website rankings - link building is another important part of SEO alongside content. It will get you to the top of Google, Bing or any other search engine.

Disadvantages of Link Building?

• Can cost you a lot of money - whether it be paying for a content writer, toxic links, quality links, or a web developer. Link building needs to be applied properly to avoid paying over the odds.
• Quality content - content is subjective and may sound good to you but may not sound good to others, it’s always good to get a good content writer.
• Reciprocal links - Google algorithms can detect when you have purchased reciprocal links and can negatively impact your ranking and efforts.
• Time-consuming - link building takes a long time to see the results so it is important to stay patient. If you’re a new site it can take up to 6 months to a year to see the results.
• Removal of links - Links don’t last forever so it’s a constant struggle to keep this updated.
• Irrelevant links - links that are not in your sector or category can negatively impact your website rankings through sectors such as gambling, drugs or websites that are adults-only.
• Low-quality links - spam or low-authority links do not affect your website for the better.
• Automated link building - these are links called PBN backlinks or in other words, it’s a scam and is designed to trick people into paying money for links that don’t work.

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