Will my website affect Google Maps ranking?
Many questions have been asked about whether or not a website affects Google Maps ranking. It’s one thing ranking on Google but would it be great if you could rank both on Google and your Google Business Maps profile? There are many ways to rank a website or business on Google Maps. This could be from reviews, updated social media, business updates on your profile, link building, and more. But what is the most important part of ranking a website when it comes to Google Maps? The short answer is you need a great website with traffic, great content, and most importantly, local backlinks. The content written on your website must be relevant to what the user is searching for. For example, if someone is searching for a restaurant in Worcester, then somewhere in your content on your webpage must have the keyword "restaurant in Worcester". These are some small ways to get featured on Google Maps. Remember, good content is key. The better the content, the better the links, and the better the ranking.
What are local backlinks?
Local backlinks are when a website has a link that points to your website. These websites need to be local directories, local news articles, local blogs, or online local businesses. The information on these pages needs to show what you do as a business, this includes keywords, telephone numbers, and content. When link building be sure to check that the other websites are trusted, and hold higher authority with a low spam score. These types of links are disliked by Google and other search engines. You can check your websites spam score on Web Site Checker, this is a great tool to do a quick backlink check.
Organic traffic
Organic traffic refers to the visits to your website from users finding your site through a search engine. This can happen when your website appears in search results, blog articles, forums, search engines, directories, and news articles that link to your webpage. Organic traffic is beneficial for improving your Google Maps ranking, this indicates that your webpage matches with what people are searching for. If you want to boost your local SEO or Google Maps rankings, check out our Google Business ranking tips.
Implementing Google Maps to your website
Implementing Google Maps to your website will give your users trust, visibility, and credibility. When implementing Google Maps, make sure the information matches our Google business page information, this will only positively increase your SEO. It’s important to have all the correct details such as an.
- Address
- Phone number
- Website
- Opening hours
- Content
This information will all be displayed on SERPs (Search engine ranking pages). Your website information must also match your Google business profile as this will boost your rankings. Our expert web designers can help build and research your business website.
Embed Google reviews
To go above and beyond, we recommend introducing your Google reviews on your website. This helps build trust and credibility for your business. It's important to respond to both positive and negative reviews. Engaging with your customers can improve your local search results as Google favours websites that prioritise customer satisfaction.
Implementing schema markup
If you haven’t heard of schema markup, it can also be known as structured data. It’s simply a website code that tells search engines such as Bing and Google what content is on your web pages and what category you fit. It provides semantic vocabulary, meaning it describes or predicts names that organises data and the meaning behind those names and data. For example, if your business and you’re a builder your category will be in construction. If you would like to implement Schema Markup then try technical SEO online tool generator.
